Thursday, January 17, 2013

4

This class we viewed a TED talk by Stefan Sagmeister, which was very awesome. Sagmeister basically spent 17 minutes taking his audience through his sabbatical. Every seven years, he takes a year leave from his studio and uses it to refresh and get inspired. I just watched a TED talk with the designer, Paula Scher, and it's funny because she focused on some of the same things. She says there's a point in her work when it goes from being "serious to solemn;" when she works on a project and she's excited about it, she calls it "serious play." But when the work becomes a popular every day task, it turns into a solemn experience and she knows it's time for something new. Not surprising, all of her most prominent works have been done during a time of "serious play" and excitement. Similarly, Sagmeister says that he often reaches a point where he's doing everything the same and it's obvious. Then he takes his time off and works on clever projects of his own and reads Dan Gilbert and BAM-- he's rejuvenated creatively.


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