We came across a Juicy Couture ad that depicted a young girl, making a super sexy face, all blinged out and wearing two watches. The question that came out of this ad was, "Who does this appeal to?"
I want to answer this question with... more questions: Who does top 40 crap on the radio appeal to? Who does Real Housewives appeal to? How the hell is Nicki Minaj so popular? Why do TV ratings skyrocket for reality shows? How is it that the U.S. still has red states? Why is there still racism in America?
Because people have bad taste. And, sadly, we've got a lot of materialistic, Kardashian-watchers in this world.
We were discussing using our "design powers" for good the other day. I believe this is something to talk about; not selling a materialistic lifestyle. I don't ever want to encourage a seventeen-year-old to buy buy buy to be cool cool cool.
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